Earns the click
Will the impression convert?
Everything visible before the click: how the thumbnail reads at phone size, how hard the title works, and the psychological triggers that make scrolling past uncomfortable.
- 缩略图可读性
- 标题力度
- 悬念钩子
- 好奇心
- 蔡加尼克效应
- 错失恐惧
- 紧迫感
- 稀缺性